This 2021 the virtual rose has bloomed again.

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19 Apr, 2021

Last year, for everyone, was the year of reinvention. From #BooksAndRoses, at a time when supporting and promoting international face-to-face events was becoming difficult, the desire to maintain the spirit of this cultural event led to the launch of a virtual campaign.  

With the support of the Catalan Guild of Booksellers, a professional organization built on the values of culture and innovation, the virtual rose was activated. A new section on the website opened the possibility of sending a digital card with a personalized rose and message to your loved ones and friends, so that they could continue to enjoy the occasion at an international level. 

The initiative was a complete success. In total, more than 12,000 roses were sent across a wide range of countries. The United States, France, Brazil, Slovenia, Costa Rica, Italy, Japan, Germany, Ecuador, Mexico… those are just a few on the list. 

One year later, even with difficult circumstances around the world that continue to hinder, the spirit of Sant Jordi’s Day in different countries around the world is kept alive with #BooksAndRoses. Thus, the rose is blooming again.  

As of today, the web section in which it is possible to send roses accompanied by a personalized text is already activated. New this year: You can now send the same rose up to 5 different people at a time. But, of course, feel free to send as many more roses as you wish!

Creativity has no limits; write a poem or dedication and even add a small explanation with what refers to this Catalan tradition (you can help yourself with the content available on this website). Choose also the color, the shape, the background, the branch and even the complements of your rose; Those  who receive it, will be given something unique. 

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